Student & Auxiliary Services (SAS) is a division of the Auraria Higher Education Center. In an effort to enhance and build a sense of community on the Auraria Campus, SAS operations focus on the following goals and objectives: To provide a wide and adaptable array of services by recognizing and responding to changing campus demographics and tends. To encourage the campus community to utilize the services it provides at the Tivoli Student Union as well as its services offered throughout the campus. To strive to maximize revenue potential, while balancing provision of services, by ensuring and monitoring that consideration is given to Campus needs as a whole. These goals are achieved through a variety of means, including provision of programs, enhanced marketing measures directed to the campus population, support of Institutional Student Activities/Life Offices in the facilitation of student functions, and exploration of supplemental services, which are augmented by retail ventures, focused toward the primary Campus market. In addition, SAS works with student committees and responds to the needs of Campus customers by continually evaluating service levels, hours of operation, quality of the physical (and aesthetic) environment, and ensuring the efficient utilization and training of staff.